Privacy Policy

1. Introduction

Welcome to The Home Co ("we", "us", "our"), accessible at thehomeco.in. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place an order, or interact with us through any channel — including email, WhatsApp, and social media.

By using our website or placing an order, you consent to the practices described in this policy. Please read it carefully.

2. Information We Collect

2.1 Information You Provide Directly

• Account & Order Information: Name, email address, phone number, billing address, shipping address
• Payment Information: We do not store full payment card details. Payments are processed through secured third-party payment gateways
• Communications: Messages, queries, or feedback you send us via email or WhatsApp
• Returns: Proof images or videos submitted during a return/refund request

2.2 Information Collected Automatically

• IP address, browser type, device type, operating system
• Pages visited, time spent, referring URLs
• Clickstream data and purchase behavior on our website
• Cookie identifiers and tracking pixel data (see Section 4)

2.3 Information from Third Parties

• Social media platforms (when you engage with our ads or pages)
• Analytics and advertising partners (aggregated audience data)

3. How We Use Your Information

4. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and support our marketing activities. Here is a full disclosure of tracking tools in use:

4.1 Google AdSense

We use Google AdSense to display advertisements on our website. Google may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our site or other websites. You can opt out of personalized advertising by visiting Google Ads Settings or www.aboutads.info.

4.2 Google Conversion Tracking

We use Google Ads Conversion Tracking to measure the effectiveness of our advertising campaigns. When you complete an action on our site (such as making a purchase) after clicking a Google ad, Google and we may identify your visit using a temporary cookie placed on your device. This data is used solely to measure campaign ROI and is subject to Google's Privacy Policy.

4.3 Google Analytics

We may use Google Analytics to understand how visitors interact with our website. This service collects anonymized data about site usage. You can opt out using the Google Analytics Opt-out Browser Add-on.

4.4 Meta Pixel (Facebook Pixel)

We use the Meta Pixel on our website to track visitor activity and conversions from our Facebook and Instagram ads. The Meta Pixel collects data such as pages viewed, products added to cart, and purchases made. This data helps us measure ad performance, build custom audiences for retargeting, and create lookalike audiences. Meta processes this data in accordance with its Data Policy. You can manage your Meta ad preferences at Facebook Ad Preferences.

4.5 Other Tracking Technologies

We may use additional tracking tools including web beacons, pixels embedded in marketing emails, and session recording tools for UX improvement. These are all subject to standard data protection practices.

4.6 Managing Cookies

You can control cookie settings through your browser. Disabling certain cookies may affect website functionality. For more information on managing cookies, visit allaboutcookies.org.

5. Third-Party Services & Data Sharing

We do not sell your personal information to third parties. We share data only as described below:

• Payment Processors: Secure processing of transactions (e.g., Razorpay, PayU, or similar gateways)
• Logistics Partners: Order delivery and shipment tracking (your name, address, and phone number)
• Advertising Platforms: Google (Ads, AdSense, Analytics) and Meta (Facebook/Instagram) — for ad measurement and remarketing, as described in Section 4
• WhatsApp Business: For order notifications and promotional messages via the official WhatsApp Business platform
• Email Service Providers: For transactional and marketing email delivery
• Legal Authorities: When required by law, court order, or governmental regulation in India

All third parties are contractually obligated to handle your data securely and only for the specified purpose.

6. Marketing Communications

We may contact you through the following channels:

6.1 Email

We send transactional emails (order confirmations, shipping updates, return updates) and, with your consent, promotional emails about offers, new arrivals, and seasonal sales. You can unsubscribe at any time using the "Unsubscribe" link in any marketing email.

6.2 WhatsApp

By providing your phone number and placing an order, you consent to receive WhatsApp messages from us for order updates, delivery notifications, and occasional promotional messages. You can opt out at any time by replying "STOP" to any WhatsApp message from us or contacting us at support@thehomeco.in.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Order data: 7 years (as required under Indian tax/GST laws)
• Account data: Duration of account activity + 2 years after last interaction
• Marketing preferences: Until you withdraw consent
• Return proof (photos/videos): 90 days after resolution of the return request
• Analytics data: As per respective platform retention policies (typically 14–26 months)

8. Your Rights

Under applicable Indian data protection law (including the Digital Personal Data Protection Act, 2023), you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time
• Right to Grievance Redressal: Lodge a complaint with our Data Protection Officer

To exercise any of these rights, email us at support@thehomeco.in with the subject line "Privacy Request". We will respond within 30 days.

9. Data Security

We implement industry-standard security measures including SSL/TLS encryption, secure data storage, and access controls to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your rights, we will notify you and relevant authorities as required by law.

10. Children's Privacy

Our website and services are not directed to children under 18 years of age. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their data, please contact us immediately.

11. Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a notice on our website. Continued use of our services after any update constitutes acceptance of the revised policy.

12. Contact Us

For any privacy-related queries, requests, or concerns, please reach out to us:

• Email: support@thehomeco.in
• Address: B-18-19, Barodia Scheme, Gopalbari, Jaipur, Rajasthan 302006, India